J.D. Power Releases Annual Motorcycle Information Study
Motorcycle Consumer News-February 2011-As reported in this article "quality has declined from 2009, with the industry average increasing by 29 problems per 100 motorcycles-the same level reported in the 2008 study. Half of all owners experiencing at least one problem with their motorcycle, with most of the problems being engine-related (44%)."
The study also sited the following key trends:
1. Sales volumes and revenue of ancillary goods and services tend to be considerably higher at dealerships that a highly satisfying experience verses a dealership that does not.
2. The population of motorcycle buyers is aging, with the average rider age increasing from 40-49 years since 2001-an indication that many owners may exit the market.
3. The percentage of first-time buyers has declined for a second consecutive year, making it more critical now than ever for manufacturers on attracting new customers.
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